Is your website optimised for mobile browsing?

If it isn’t, then you’re in good company or should we say bad company. 4 out of 5 Australian websites are not optimised for browsing from smartphones, yet we’re second in the world for smartphone penetration.

A Google study done in September 2011 showed that 37% of Australians had smartphones, and considering the record sales of iPhones and Android devices over the Christmas period that figure is probably over 40% by now.

As a nation we love social networking from our mobile phones, but we’re also using our smartphones to do real estate searches, mobile banking and 25% of Australian smartphone users have made at least one purchase over the internet from their mobile device.

The research also showed that 36% of respondents said they believe their mobile internet usage would increase above their desktop internet usage in future. The way mobile is taking off in Australia and around the world these figures are likely to escalate very quickly.

Apps

The research also showed that we love Apps with Australians having an average of 25 Apps on their smartphones with 8 of these being purchased.

If you’re still not convinced that you need a mobile optimised website why not head over to Our Mobile Planet (a Google website) and look at insights into smartphone usage and mobile attitudes around the world.

Mobile Website & App development

You can view some of recent mobile website development & App development projects on our home page.

If you’d like to discuss your mobile strategy and how to get your website mobile ready we’d love to hear from you.